No one can deny the truth that designing a simple and congenial experience for smart phone users is definitely not a piece of cake. It requires an ardent process of assigning a set of coding, copy writing, marketing and management. In fact, compatibility-dependent items are those sorts of articles that tend to work only with certain parent products. Moreover, when users navigate for such products; they ensure that the observed products are actually a source of compatible shadows regarding all the attributes of other products.
Furthermore, in the case of analyzing and testing usability, we refer to e-commerce sites; where users seek to look for such compatibility products. For instance, a camera lens for a DSLR camera or a protective case for smart phones; all these items possess a navigation optimized for the compatibility relationships. Thus, these endeavors are paramount to the user’s ability to first locate the matching products and then be sufficiently confident that they actually want to purchase the selected item. In addition, the most crucial category regarding the navigation issues that most of the e-commerce sites encounters are that of over-categorization. The term over-categorization typically refers to the phenomena when the sub-types of products are implemented as divisions instead of being depicted as filters.
Moreover, during the procedure of usability testing it is found that a well-performing and authentic style or pattern is to promote highly important filters like categories. These filtering values can be merchandise in the main drop-down navigation, on intermediary category page or on the top of the product lists. The ability to popularize these essential filters among category options is more efficient for mobile application developers. Besides, major alterations in suggested designs are quite expensive; especially, if they tend to occur late in the development process. Hence, the procedure of prototyping is a cost-effective way to explore multiple design probabilities on initial phase of designing and development. In addition, the top mobile application development companies in the world also employs this technique in order to produce best Android apps and advanced iOS apps for the smart phone’s users.
On the contrary, we have witnessed that although user testing provides a strong evidence of qualitative insights into how your designs can be improved. Yet, it fails to offer anything other than an intuition for reinforcing the actual reason of the good qualities of your design. Therefore, it is essential that quantitative metrics are required for vindication of your design’s prosperity. However, as mentioned earlier that most obvious metrics, such as number of hits, visitors or page views, are not necessarily direct measures of success. In fact, good metrics tend to be actionable and more rooted in actual use of the design instead of depending upon ranking system. Hence, it is worth to predict appropriate success based on metrics only when your initial vista of the project is exquisitely defined and demonstrated.
